摘要：

Throughout a long career, including 25 years as dean of the Annenberg School of Communications at the University of Pennsylvania, George Gerbner (1919-2005) helped to define, shape, and legitimize communication study in the United States and, indirectly, throughout the world. Known best for the "cultural indicators" and "violence profile" projects, his work goes well beyond these to a larger sense of cultural investigation, exploring how mass media play a role in society. Michael Morgan, a former student and a long-time colleague, uses Gerbner's life in communication research as a springboard to understanding contemporary communication theory.

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