摘要：

Recently, we can see many sorts of confection's package designs at the commercial facility. The package design of confections is "updating" day by day, however, some confections save original design from when it was on sale. Nowadays, by the spreading of the visual information on the internet, the customer's trend and style of product awareness have been changing and the opportunity of seeing the products who have fancy and topical package design augment. In the market, we focus on the importance of the visual information of products. The researcher made a hypothesis there is some sort of design method to be long-seller products in the package design to keep their universal value and selling the products longtime. Taking the long-seller product and calculated its ratios of the color areas of background color and the motif color. As a result, depending on the maker, the relation between the color ratios of graphic on the package design and its universal value on the long-seller products has existed.

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