Labeling a clear response to market demands

作者:

Barb Axelson

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摘要:

Private Spring Water designs the containers, prints the labels and bottles the water in the same 10,000-sq-ft San Martin, CA, facility. It offers semi-gloss laminated paper, metallized-paper and film labels. The transition from paper labels was underway. After working with several film suppliers to find the right product, Pappin discovered that the one that performed very well through printing, converting and rigorous durability testing was a new product from MACtac, a subsidiary of Bemis Co. Inc. and a pressure-sensitive base material supplier in Stow, OH. The product also went through die-cutting tests to ensure its ability to matrix-strip cleanly. Printability tests helped determine how well Private Spring Water's current inks adhered to Vivid Ice. Downstream on the press, the knives that are used to slit the labels prior to rewinding had a little trouble slicing through the material at first.

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年份:

2009

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