Letter preferences: Ranking the alphabet
摘要：
The article discusses a study on the use of a method involving the ranking of the alphabet in determining brand preferences. In the study, sheets of paper containing instructions for the task, spaces to list the alphabet in preferred order and the alphabet were distributed to a sample of 100 college students at the University of Minnesota. The study found that coefficients of concordance among judges are low, but the rankings for the total sample and the age and sex subsamples appear to be quite reliable.
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关键词：
PREFERENCE, FOR LETTERS OF ALPHABET LETTER, OF ALPHABET, PREFERENCES FOR ALPHABET, PREFERENCES FOR ESTHETICS
DOI：
10.1037/h0045399
被引量：
年份：
1960
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